Specialized in energy and power since its birth, Convert is now the reference company in the photovoltaic industry, in Italy as in all around the world: this is the history of an extraordinary industrial path.

During the years Convert has modulated its market approach, starting from UPS and complex Power Systems  for the telecommunication industry to the Renewable Energy, but its company culture has been always based on research, to provide innovative technological and reliable solutions, regarding installations, design and components to the industry, in this case the Photovoltaic one.

35 Years of experience

1,35 GW Annual production capacity

330mln KG CO2

Convert Timeline

To set new ambitious and aware goals, new challenges in Italy and in the world, with the certainty of the stated experience but a look towards future and global market changes. A trip started in 1981 and yet active, with more confidence and will of innovation.

Convert Foundation

Building of industrial plant in Pomezia (RM)

The first International order, in Cuba on behalf of Italcable, to supply shelter power systems to feed the VSAT network.

Entry in the telecommunication provision industry

Start of main UPS (SDA, Ferrovie dello Stato, ENI) supply

Convert becomes a Spa

Production of numerous power system for GSM network (Tim, Wind, Voodafone, Ferrovie dello Stato)

Supply of main uninterruptible power supplies to infrastructure (Highways and airports)

First Tracker engineered in Convert

Transfer of Telecommunication “branch”. Entry in the Renewable energies industry

First Convert tracker plant connected in Tuscania (VT) – Italy

Logo and brand image restyling

First International plant (India) with new Convert TRJ

Opening of the office in South Africa and first PV plant on site

Progetti International 97Mw plant in Carrera Pinto (Chile)

Convert today


Close team of expert and specialized mangers: this is Convert management team.

Giuseppe Moro

Founder and CEO

Born in 1947, he graduates in 1964 and begins to work at Siemens. In 1971, he moves to Australia for five years where launches his own business dealing with engineering high voltage lines and structure. Back to Italy in 1976, he resumes to study business economics at SDA Bocconi, alternating stays in California, at the Kensington University, for the Business Administration Degree, obtained in 1993. Meanwhile, he stat activities of Convert in 1981, remaining President and CEO since than; Moro represents the company in many industrial association boards.

Oliviero Armezzani

Member of the Board

Born in 1957, he graduates in Civil Engineering at the University of Rome, major in Transportation at the University of Leeds and then an International Marketing Master at the “Scuola di Formazione Confindustria”.
He starts working in the Information Technology sector, Chief Marketing Officer in the Auselda Group than leads several companies within Finmeccanica, and then Siemens Group, where he also assumes several Corporate roles until 2006. He joins Convert as shareholder and Board member and assuming the Strategic Development delegation.

Chiara Moro

Communication & Marketing Manager

Born in 1976, she graduates in Laws at the University “La Sapienza” of Rome, then she obtains a Master of Press Office and Institutional Public Relations at Unione Industriali of Rome. In 1998, she works together with the Sepione/Orsini communication office, dealing with press office and big events for leading customers. In 2001 she deals for Mercedes with the reception area of the European tour of Eros Ramazzotti. From 2002, she works privately as communication adviser; from 2008, she becomes Event Manager in Starwood at Il Grand Hotel Excelsior of Rome. From 2010, she works in Convert as Communications, Press Office and External Relation Manager.

Matteo Demofonti

Chief Commercial Officer

Born in 1984, he graduates in 2009 in Energy Engineering at the University La Sapienza of Rome. After a training period at SMA and Solis company, in 2009 he starts working at Convert, in the “Product Research & Development” department, and switch the next year to the New Technology Marketing and Scouting sector. From January 2013, he leads the Business Development and works together with the executive board and the International area to designate the International trade targets.

Antonio Timidei

Research & Development Manager

Born in 1973, he graduates in Electronic Engineering in 2001 at the University of “Roma Tre”. He begins his career in the energy sector companies, where he gets experience in the electric and electronic design. At the same time, he takes up the research on photovoltaic sector, with the collaboration of University of “Roma Tre” and ENEA.
He joins Convert in 2004 as photovoltaic and supply device designer. Now, he is the “Research and Development” Manager.

Anna Maria De Pretis

Chief Administration Officer

Born in 1962, in 1981 she graduates in Chartered Accountant, followed by various specialization courses in accounting, human resources management, administrative procedures and business management in small and medium-sized enterprises, at the Bocconi University, Unione Servizi of Rome and Asso Solare. She arrives in Convert in 1983, fulfilling different executive roles which bring her to deal with administration policy, budgeting processes, human resource management and Company Legal Department.

Marco De Cataldo

General Manager

Born in 1967, he graduates in Electronic Engineering at the University of Rome “La Sapienza”, also obtaining a Master of Industrial Organization and Business Management at ISVOR of FIAT Group. Firstly, he worked at Piaggio, with different roles in Rome and Pontedera, and at Electron Italia, a company of the Finmeccanica Group. In 2001 he joins Convert, firstly as Design Office Manager and then, from 2004, as Technical Director. From 2007 he becomes Operating Director and as Convert Research & Development Manager; he is the owner of many patents on photovoltaic tracking systems.

Gianluca Proietti

Business Development Manager

Born in 1972, he graduated in IT Engineering at University of Rome “La Sapienza” in 1995.

He began his career in Consultancy. Until now, he has had extensive experience of more than 15 years in the Energy sector and since 2005 he has covered managerial roles in the Renewable field in multinational companies such as Everis Italia Spa with which he has managed projects with client as ENI, Enel, Endesa, Hera, A2A, MPE, ADWE (Abu Dhabi Water&Electricity Authority), ADDC (Abu Dhabi Distribution Company), and subsequently he has worked in Solarig Italia O&M, in SolReal Centroamerica based in Panama City and then in Progetti International SPA (Merloni Group) as Sales Director.

In Convert from May 2017, he covers the role of Business Development Manager with the responsibility to support the company at international level.

Ubaldo Bigossi

Business Development

Born in 1952, he studies at University and attends several training courses on customer relationship management.

He has great experience in the free market commercial sector, in public service and industry in the Property Company and in a Magneti Marelli branch.

He joins Convert in 1994 where he has been the Marketing Manager since 2001.


Be always up-to-grade on Convert activities in Italy and all around the world: press releases, articles on the company or the relevant implementations on photovoltaic field, news on Convert presence in the main fairs and events.

Press Review

Photovoltaic industry, renewable sources, energy production efficiency and sustainability: there are many topics relating to Convert and the press world deals with it very often.

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Press Release

Convert official communications are always oriented to support right information, open debate on main topics of energy, renewable sources and global market economy.

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All Convert contacts: from Executive Board of Rome to the production plant of Pomezia till the International offices in South Africa and Brazil.

head office

Via Del Serafico, 200
00142 Rome
T +39 06 510 611
F +39 06 51 061 200

production plant

Via Monte D'Oro s.n.c.
00071 Pomezia (RM)
T +39 06 510 611
F +39 06 51 061 300